For the Scary Night Event, we crafted a comprehensive project plan that included media coordination with influencers and media channels, targeted paid advertising campaigns on platforms like Twitter, Instagram, TikTok, and Snapchat, and the creation of themed print materials and interfaces. Our team managed creative content across social media platforms, ensuring continuous engagement and excitement leading up to the event. Regular visits and live coverage were provided to keep the audience informed and captivated. This strategic approach not only enhanced event awareness but also significantly increased revenue through targeted advertising campaigns for ticket sales.